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Session 4 - 2024

Friday, 24th of May 2024

12:15 PM - 1:30 PM (Bucharest Time)

National Agency for Mountain Areas - ANZM

Council Room 1

Language: Romanian

Chair: Dr. hab. Alina-Petronela HALLER (Romania)

Manuela APETREI, Researcher III, Centre of Mountain Economy - CE-MONT, Vatra Dornei, "Costin C. Kiriţescu" National Institute for Economic Research, Romanian Academy, Romania
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The Role of Ecosystem Services in Defining the Marketing Policy in Ţara Dornelor (The Land of Dornas)

In an era marked by ecological disasters and a persistent decline in biodiversity and ecosystem services, sustainable exploitation of both tangible and intangible ecosystem resources, exemplified by Ţara Dornelor, is crucial for tackling climate crises and biodiversity loss. The restoration of nature not only ensures food security but also mitigates business risks. According to the World Economic Forum, over half of the global GDP, amounting to $44 trillion, is reliant on nature, highlighting the economic risks associated with biodiversity degradation. In this context, integrating local resources into a collaborative, identity-promoting system in Ţara Dornelor presents an opportunity for sustainable development through effective marketing strategies.

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